The majority of college and university students would pick up a Mac if they could afford one, according to a new survey from device management firm Jamf.
According to the results of the survey, which covered 2,244 people across five different countries, 71% of students would prefer to use a Mac despite the fact that 60% of students actually used a Windows PC. Of those people using a PC, 51% said that they would switch to a Mac if the price wasn’t an issue for them.
The survey from market research firm Vanson Bourne, commissioned by Jamf, found that two-thirds (67%) of students today say they are more likely to choose or stay at an organization that offers them a choice in work computer – and 71% of students either use or would like to use Mac if upfront cost were not a consideration.
According to the Mac users who were questioned, they believed that their computers were “more secure” and better for productivity uses, which is important when you are in higher education settings. However, the results would suggest that price continues to be a barrier for plenty of people who would be willing to try a Mac as their computer.
Picking up an entry-level Mac is not an easy thing, with the current cheapest notebook being the $1199 MacBook Air. That’s a huge amount of money compared to the plethora of sub-$500 notebooks that are available with Windows on them, and it seems Apple is happy to cede that ground. While there are often discounts running on some of Apple’s older products, they still have a long way to go before they can compete on price.
Of course, many would suggest that the capabilities and services available via a Mac is worth the premium, but none of that really matters if you don’t have the money in-hand.
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