Amazon officially announces $230 Echo Show with a focus on video calls, shipping June 28

Amazon has officially announced its latest addition to the Echo family, the $229 Amazon Echo Show. Adding to its popular range of home virtual assistant devices, the Show combines the usual Amazon Alexa voice commands with a 7 inch touchscreen, displaying relevant visual content like weather reports and music lyrics in response to your voice queries.

It also features a camera to enable FaceTime-like video calls between friends and family. The Echo Show is up for pre-order now, available in white or black models, and is shipping to customers from June 28.

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The product’s announcement comes as little surprise after being comprehensively leaked over the last few days.

Building on the existing library of home voice commands offered in previous Echo products, now you can ask Alexa to play music and the Show will display music lyrics on the screen. Or ask Alexa to play a video and the device will start playing YouTube on the display.

It seems like Amazon is marketing the Echo Show as the best hands-free device for your living room or kitchen. You can see weather reports, view your calendar, watch movie trailers and much more — all activated by voice queries.

The video calling feature is proprietary and enables conversations between other contacts with an Echo or anyone using the Echo app on iOS or Android. You can also start voice calls with owners of other Echo devices that do not have inbuilt cameras.

Amazon is also touting a feature called ‘Drop In’ which allows you to connect to another Echo Show without the other person having to accept the call; Amazon says that this feature enables users to check in on an elderly relative or unobtrusively see if the baby in the bedroom is still resting. All Echo messaging and calling is free.

The Echo Show includes Dolby-powered speakers for music playback with supposed ‘crisp vocals and dynamic bass response’. The device uses eight beam forming microphones to pick up your voice from any direction. The Echo Show integrates with compatible home security cameras like Ring and Arlo to show the video feed on the integrated screen.

It also integrates with a range of other smart home devices to act as a central hub to control everything in your house, like Philips Hue lights or Ecobee thermostats.

The Amazon Echo Show costs $229.99 and will deliver to customers from June 28th. If you buy more than one, you can use promo code ‘Show2Pack’ to get a $100 discount on the order. See the product page on Amazon for more information.

Of course, dedicated Apple users may want to hold off on buying given the rumors around Siri Speaker. With an expected announcement at WWDC, it probably makes sense to see what Apple has in store if you are new to the market. If it is released at Apple’s developer conference on June 5, it will actually be available to customers before the new Echo is.

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