Fans of Amazon’s Prime Video offering have been out of luck as far as watching their content on the Apple TV thus far, and while Apple did bring the App Store to tvOS after years of customers asking for it, Amazon’s wares are still unavailable and those wanting to watch Amazon Prime Video on a TV either have to use AirPlay from an iOS device or more likely, a competing video streaming device.
That is a situation that is set to change later this year, according to a new report by Recode.
According to the said report, both Amazon and Apple are locked in talks that would see the pair come to an agreement to allow the former’s Amazon Prime Video app to arrive on the tvOS App Store for the Apple TV by the fall.
The tech giants, who are increasingly competing for customers’ time, eyeballs and money, are close to an agreement to bring an Amazon video app to Apple’s Apple TV set-top box, according to people familiar with the two companies. Amazon employees expect the app to show up on Apple’s hardware in the third quarter of the year.
The whole reason Amazon’s app is not available on the Apple TV now is down to a falling out the two companies had a few years ago, with Amazon eventually refusing to stock the Apple TV on its website.
According to Amazon CEO Jeff Bezos, the reason for this as well as the iOS version of Amazon Prime Video not offering in-app purchases of subscriptions and content, is Apple’s unwillingness to offer “acceptable business terms.”
We want our player, our Prime Video player, to be on the device, and we want it to be on the device with acceptable business terms. And so, you can always get the player on the device; the question is can you do so with acceptable business terms. And if you can’t, then we don’t want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it.
It is not known what caused the mood between the two companies to calm down of late, although with both Tim Cook and Bezos somewhat adept at making money, we do think it may simply be a case of the pair realizing that they would both make more of it if they worked together, rather than against each other.
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