Amazon Prime Video app rolling out to Apple TV App Store

As announced in the Amazon Prime Video iOS app release notes, the Apple TV Amazon Prime Video app is now rolling out. The release notes say users have to download a separate tvOS app, which apparently will work on the third-generation Apple TV as well.

At long last, Amazon’s Prime Video application will be available today for the tvOS-powered Apple TV, as expected based on hints from the App Store. Apple originally teased the release back at WWDC, but both companies had gone quiet on a specific launch date until now. Search ‘Amazon Prime Video’ in the Apple TV App Store to find it.

The app is not yet available for us, but it should be out soon as the update for the iPhone and iPad has already gone live. The iOS update includes support for the iPhone X display.

Apple originally said the Prime Video app would come to Apple TV and Apple’s TV application sometime in the summer, and Amazon concurred with Apple’s statement in a tweet. That date came and went, however. Apple again acknowledged the impending release at its September event last month, but again failed to mention any specific release date and the app subsequently missed the release of the all-new Apple TV 4K.

Amazon’s Prime Video application allows users to access Amazon’s growing library of movies and TV shows. Amazon, much like Netflix, is ramping up its original content efforts, so its Apple TV application comes as it looks to increase its viewing audience.

Apple and Amazon have had a rocky relationship. The online retailer stopped selling Apple TV in 2015 after the two companies disagreed on how to split revenue from Amazon’s iOS app. Currently, if you try to purchase a film or TV show through Amazon’s iOS app, you’re redirected to Amazon’s website to complete the purchase. Whether or not that changes once the relationship between the two companies improves, however, remains to be seen.

Will you be taking advantage of the new Amazon Prime Video app for Apple TV? Let us know down in the comments.

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