Android Switchers Drive iOS Adoption in Europe During First Quarter

Kantar Worldpanel has released brand-new smartphone os market share data for the first quarter of 2015, supplying a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other mobile platform fostering in the Usa, Australia, United Kingdom, France, Germany, Spain, Italy, China, Japan, Argentina, Brazil and Mexico throughout the three-month duration finishing March.

Kantar Q1 15 USA
Android continuouslied have the greatest market share among mobile platforms worldwide, as anticipated, although the continuous success of the iPhone 6 and iPhone 6 Plus assisted drive iOS fostering greater in the first quarter. Kantar Worldpanel asserts that 32.4 % of Apple’s new customers in the five huge European nations surveyed switched over to iOS from Android during the very first 3 months of the year.


The regional breakdown for each platform each country:

Usa:

  • Android: 58.1 %
  • iOS: 36.5 %
  • Windows Phone: 4.3 %
  • BlackBerry: 0.4 %

Australia:

  • Android: 52.3 %
  • iOS: 38.4 %
  • Windows Phone: 7.3 %
  • BlackBerry: 1.6 %

Uk:

  • Android: 52.9 %
  • iOS: 38.1 %
  • Windows Phone: 8 %
  • BlackBerry: 0.7 %

France:

  • Android: 64.6 %
  • iOS: 19.4 %
  • Windows Phone: 14.1 %
  • BlackBerry: 1 %


Germany:

  • Android: 71.3 %
  • iOS: 18.3 %
  • Windows Phone: 8.7 %
  • BlackBerry: 0.8 %

Spain:

  • Android: 89.9 %
  • iOS: 7 %
  • Windows Phone: 2.8 %
  • BlackBerry: 0.2 %

Italy:

  • Android: 66.2 %
  • iOS: 17.5 %
  • Windows Phone: 14.4 %
  • BlackBerry: 1.3 %

China:

  • Android: 72 %
  • iOS: 26.1 %
  • Windows Phone: 1.2 %
  • BlackBerry: 0 %

Japan:

  • Android: 52.3 %
  • iOS: 45.1 %
  • Windows Phone: 0.4 %
  • BlackBerry: 0.7 %

Argentina:

  • Android: 81.6 %
  • iOS: 2.4 %
  • Windows Phone: 10.7 %
  • BlackBerry: 1.9 %

Brazil:

  • Android: 89.6 %
  • iOS: 3.3 %
  • Windows Phone: 6.3 %
  • BlackBerry: 0.2 %

Mexico:

  • Android: 85.1 %
  • iOS: 6 %
  • Windows Phone: 4.7 %
  • BlackBerry: 2.9 %

Work week, Method Analytics launched worldwide mobile phone information that placed Samsung as the world’s largest smartphone maker during the very first quarter of 2015. Marketing research company IDC after that complied with up with around the world tablet information for the quarter a day later on, exposing that the iPad continues to be the very popular device unhealthy tablet computer market.

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