Angry Birds Developer Rovio Reports First Major Earnings Decline in 2014

Finnish developer Rovio, developer of the Angry Birds video games and all of the subsequent spin-offs, the other day reported the firm’s initial big decline in revenues given that the initial Angry Birds video game released in 2009 (by means of VentureBeat).

Though the firm’s mobile gaming company did view a mild 16 percent increase in revenue, a significant come by Rovio’s licensing business, that includes the different playthings, tee shirts, and action numbers associated to its video games, was truth wrongdoer of the business’s decline in 2013. In addition to various other mega-hit franchise business, sweet Crush Saga, gradually taking the once-dominant spotlight of Angry Birds.


The very first official graphic from the upcoming Angry Birds film.
The business’s earnings went down to EUR158.3 million ($$ 170 million )in 2014, from EUR173.5 million ($$ 185.6 million) in 2013. Also, Rovio’s operating profit likewise dropped remaining year to EUR10 million from EUR36.5 million in 2013 and EUR76.8 million in 2012. Rovio CEO Pekka Rantala wishes a steady launch of new games and a renewed concentrate on advertising and marketing will certainly pivot the business in the appropriate instructions for 2015.

“2014 outcomes reveal that steps in the video game profile, free to play proficiency building and marketing are entering the right direction. I am confident that with new simplified organisation and clearer vision, we will certainly be back to the course of development in 2015,” stated Pekka Rantala, which took over as ceo remaining autumn, in a declaration.

Rovio introduced six new games in 2014, no question helping to hit up its mobile video gaming earnings, with greater than 600 million brand-new game downloads for the company. It’s likewise currently launched two brand-new video games in 2015, Jelly Jam and Angry Birds Stella POP!, which Rantala hopes will certainly keep the brand’s drive going through the initial fifty percent of 2015.

Although it’s not to be launched until the summer of 2016, Rantala also aims to the news bordering the Angry Birds flick as an advantage to the business’s wilting licensing company. The company will generate the film, which is readied to star Jason Sudeikis, Josh Gad, Maya Rudolph, and Peter Dinklage.

Rovio no question wishes for the movie to choose up the slack where Angry Birds Toons, Rovio’s 2013-launched animated kids TV show, has failed to increase the company’s licensing company year-over-year.

Rantala notes that the film already has actually gotten “very positive reactions from significant retail and certificate companions as well as from consumer emphasis groups”, which he and the business anticipate will certainly translate right into thriving licensing business in the years to coming.

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