Apple advertises iPhone XS with mini-site featuring 3D model that spins as you tilt your phone | 9to5Mac

Apple is using its own top-level domain in a major way for the first time. Visit on a mobile device to see the new mini-site for iPhone XS and iPhone XS Max.

The page features a 3D model of the iPhone XS and iPhone XS Max. You simply tilt your phone to rotate the model around its axis. A few bullet point new features spin alongside the device rendering.

You can tap the screen to switch between the iPhone XS and iPhone XS Max. There is also a color picker to view the new iPhones in all three chassis options; space grey, silver and gold. Tapping to find out more takes you to the normal page.