Apple buying digital magazine service Texture, likely boosting News app revenue

Apple has today confirmed that it is taking a major step into the digital magazine business. Apple’s Eddy Cue shared in a statement that the company would be purchasing Texture, a digital magazine distributor which could enhance Apple’s News app and more.

Reported by TechCrunch, the purchase will give Apple a large catalog of magazines from a range of publishers. Texture currently offers its users content from over 200 magazines for $10 a month.

Here’s what Eddy Cue had to say about the deal:

“We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,” said Eddy Cue, Apple’s senior vice president of Internet Software & Services, in a statement. “We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”

With addressing fake news a major focus for tech companies and Apple’s commitment to rapidly growing its services revenue, this deal could have a lot of potential.

Cue is at SXSW where he is expected to share more details on Apple’s content plans, the talk is about to begin at the top of the hour. 9to5Mac’s Zac Hall is in attendance and we’ll be bringing you more news and details from the keynote shortly.


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