After briefly acknowledging a retail consolidation in a statement in February, Apple has formally announced the closure of two of its retail locations in Texas. On April 12th, Apple Stonebriar in Frisco and Apple Willow Bend in Plano will permanently close their doors.
“Thank you for over 17 great years,” reads a message on Apple Willow Bend’s website. A similar statement on the Stonebriar page commemorates more than 9 years of operation. As we first reported last month, a new Apple Store at Galleria Dallas will replace the Plano and Frisco locations to the north. Both closing stores will transition employees to the new store. The surprising strategy of consolidating two stores into one mall location is unprecedented in Apple’s retail history and is believed be an effort to avoid excessive patent lawsuits. The Plano and Frisco stores are located in the Eastern District of Texas, notorious for patent trolls. By exiting, Apple will eliminate its physical presence in the district and make litigation more difficult.
While the Galleria Dallas store’s scale and design is expected to be significantly more modest than any of the nine entirely new stores Apple opened in 2018, the space will still offer the full retail experience with Today at Apple sessions and contemporary amenities. With an uptick in foot traffic at existing locations expected due to the consolidation, Apple has taken steps to upgrade surrounding stores in the Dallas area. In 2018, Apple Southlake Town Square was rebuilt from the ground up, and Apple NorthPark Center was remodeled with a Forum and Video Wall. Similar remodeling work is planned for later this year at Apple Knox Street.
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