Apple expected to hold Sept. 9 iPhone/Apple TELEVISION occasion at Bill Graham Civic Center in San Francisco

Previously today, whispers began developing that Apple was preparing to hold its September 9th iPhone occasion at the Expense Graham Civic Center Auditorium in San Francisco. At the time, however, there was very little evidence to support the claims. Today, San Francisco news outlet Hoodline reports that a “reliable source” has verified that Apple is indeed hosting its occasion at the Costs Graham Civic Center.

The Planning Department records just list that a company has reserved the place for a “exhibition” running from September Fourth to September 10th, although no business has publicly confirmed that it has reserved the location. Given the length of the reservation and the amount of secrecy surrounding the information, it definitely seems more than likely that Apple is behind it. Hoodline declares that its source shared files from event logistics that confirm Apple is leasing the structure.

Security personnel and police have actually been patrolling the building today at all hours, while heavy devices has been packed into a posted around the structure. Additionally, several organized street closures likewise prove the idea of Apple holding its occasion at the Costs Graham Civic Center:

Moreover, planned street closures in the area expose that Grove Street in front of the auditorium will be turned off to traffic from 6pm on Tuesday Sept. 8th to 11:59 pm on Thursday Sept. 10th, while Fulton between Hyde and Larkin will certainly be closed down on Wednesday Sept. 9th between 4am and 11:59 pm. That block of Fulton is often made use of as a staging location for film crews and equipment in the Civic Center area, as it was during February’s filming of the upcoming Steve Jobs film.

Apple just recently has venturing out from the standard when it comes to where it hosts its product reveal occasions. For instance, last year’s fall iPhone and Apple Watch occasion was held at De Anza College. This proceed Apple’s part supposedly cost it over $ 1 million due to fees for school disruption, security, and making use of the Flint Center itself. Naturally, the Apple Watch event was the wasn’t the first time Apple had actually utilized the Flint Center. The company also revealed the initial iMac at De Anza in 1998 and the Mac in 1984, making it a marquee location in Apple’s history. Shooting for the Steve Jobs biopic was also carried out at the Flint Center.


With the usage of the Bill Graham Civic Center, it’s specifically interesting to note the street closures that go along with it. When Apple showed Apple Watch and iPhone 6 at De Anza, it likewise developed a 7,500-square-foot structure outside, in which it showed the brand-new items it had actually just revealed. With the street closures taking place the days around the occasion, it appears possible that Apple is planning some sort of outside element to its September 9th occasion this year, perhaps to display its brand-new items or to shoot ads and coupon videos for them. The Expense Graham Civic Center Auditorium has a seating ability of 7000, as well.

When you think of it, Apple hosting a sort of “road program” in San Francisco this year to memorialize the launch of the iPhone 6s, 6s Plus, and Apple TELEVISION makes ideal sense. When it finishes construction of its Campus 2 head office, all future occasions will virtually definitely be held there. That indicates that this year’s iPhone event might be the last iPhone product launch that isn’t really hung on Apple’s campus, so there’s no reason for the company not to go out “with a bang,” so to speak. Of course, Apple events infamously have a huge amount of buzz surrounding them by themselves, however the company might still perk up the event much more, particularly during an “S” year of statements.

At the event, Apple will certainly reveal the iPhone 6s, which we revealed exclusive details on earlier this summer season. The iPhone 6s is anticipated to be largely comparable to the iPhone 6, but with a pressure-sensitive Force Touch screen and enhanced cordless connection. Apple is also anticipated to introduce its new Apple TELEVISION device at the event with a revamped interface, new remote, and support for an App Store. New iPads are likewise reported to be shown off, although the fate of the iPad Pro is uncertain, as is the fate of an iPhone 6c.

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Filed under: AAPL Business Tagged: Apple, Apple event, Expense Graham Civic Center, iPhone

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