Apple has shared a new one-minute ad focused on privacy on iPhone. The video highlights how much private information we have stored on smartphones and it should belong only to you.
The new privacy on iPhone ad features an opening scene of a city as the narrator describes how important privacy is and how much private information we have on our smartphones.
Right now there is more private information on your phone than in your home. Think about that.
The ad goes on to highlight the various types of private information like location and health data. After the swooping videography moves through the cityscape, the video ends by zooming into an apartment on a user with an iPhone 11 Pro.
Check out the full ad below: