Apple is in talks with its investment bank Goldman Sachs about the possibility of offering customers financial loans when buying Apple products, according to a report by the Wall Street Journal on Wednesday.
The Wall Street firm is in talks to offer financing to shoppers buying phones, watches and other gadgets from Apple, people familiar with the matter said. Customers purchasing a $1,000 iPhone X could take out a loan from Goldman instead of charging it to credit cards that often carry high interest rates.
According to WSJ, talks between Apple and Goldman Sachs remain at an early stage and could still fall apart, while both the tech giant and the investment bank declined to comment on the report.
Goldman Sachs reportedly sees the potential partnership as a way of growing its new consumer bank, as it looks beyond corporate clients to more fully embrace retail banking and consumer lending. Two years ago the investment firm launched Marcus, an online lender that helps people refinance credit-card debt, while the bank is also building a “point-of-sale” financing business that will offer loans to shoppers at checkout, according to people familiar with the firm who spoke to WSJ.
In September 2015, Apple partnered with Citizens Financial Group to offer customers zero-interest loans for iPhone upgrades and higher-interest options for other device purchases. Part of Goldman’s discussions with Apple are said to involve “taking over some form of the upgrade program”, which started when wireless providers began reducing buyer subsidies for iPhones.
Apple’s iPhone upgrade program is designed for users who want to have the newest iPhone every year, and comes with AppleCare+ included. Those who sign up for the program can trade-in their current iPhone for a new model after 12 monthly installments are made, starting a new cycle of the program each year.