Apple Is The Most Relevant Brand To Consumers For The Sixth Year Straight

Apple finds itself as the most relevant brand to consumers for the sixth year straight. That’s according to a survey that included more than 13,000 different consumers across the United States with 228 brands involved.

Prophet was the company behind the survey with six characteristics involved in the naming of Apple at the top of the list. Brands needed to be both adaptable and authentic, according to the company.

Relevant brands find their way into people’s hearts by continually doing what seems impossible. They adapt quickly to customers’ changing needs and expectations. But they do so by remaining ever more true to themselves.

Apple found itself at the top of the table once more, beating out Peloton, LEGO, and other big-name companies.

Apple takes the top honor again as No. 1 in our survey, with near-perfect scores in all four drivers of relevance. This year, it continues to earn adoration with innovation, dependability and inspiration.

Among the first retailers to proactively close stores, the April launch of a lower-priced iPhone landed at just the right moment for cash-conscious consumers. Updated Macs and iPads dazzled homebound workers and students. And with Apple TV (we love you, Ted Lasso) it’s establishing itself as a content genius, too.

Apple often comes out smelling of roses in these kinds of surveys and it’s looking increasingly likely that 2021 will be another good year in that regard.

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