Apple Launches New 2018 Pride Band for Apple Watch, Available to Buy Today

Following the launch of a Pride Band for Apple Watch last summer, Apple today has revealed an all-new Pride Band for Apple Watch, which will be available to purchase today on The band has the colorful hues of the rainbow, with white stripes between each color.

In addition, users will be able to set a new Pride Apple Watch face on their devices at the end of the keynote.

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