Apple Music launches new video concert series ‘House of Strombo’

Premiering with a first episode today, Apple Music is launching a new concert series called “House of Strombo” hosted by Canadian TV and radio personality George Stroumboulopoulos. The new series will include house party-like live performances from the host’s home in Toronto, Canada and will include both broadcasts and videos of the concerts on Apple Music, as well as interviews with artists and behind-the-scenes content.

Apple Music host and creative director Zane Lowe officially announced the show today on Beats 1 during an interview with Stroumboulopoulos.

More from The Globe and Mail:

A spinoff of Stroumboulopoulos’s Sunday-night radio broadcast The Strombo Show, the standalone House of Strombo will kick off today with a living-room performance by A Tribe Called Red, the Ottawa-based First Nations DJ collective. Produced by the American entertainment company Anonymous Content and Stroumboulopoulos’s own Son House Productions, House of Strombo will also feature video segments, artist interviews and behind-the-scenes access.

The first episode of the new House of Strombo performances will debut today with 10 episodes total planned for the new series. For now it appears the 14-minute video segment for the first show, which includes a performance and interview with Canadian group A Tribe Called Red, is being promoted in the “Browse” section of Apple Music under the banner “Strombo,” where the host also curates playlists and other content.

The videos for the show are in the Connect section of that artist’s page, opposed to the music videos section of the Apple Music app, and the first episode is also embedded above. Longer half an hour versions of the episodes also appear on a YouTube channel for the show:

The host previously had a similar show featuring live performances from his home in Toronto known as the Strombo Sessions, which can still be viewed on YouTube alongside clips and full episodes from the new Apple Music show.

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