Just last week, Facebook and other major publishers heavily criticized Apple over the upcoming privacy changes in iOS 14 that are expected to cut down on mobile ad revenue. Now a new report from The Information says that Apple is planning to delay the new app and website tracking feature.
Facebook has criticized Apple several times over the new privacy features in iOS 14 that it says could see ad revenue drop as much as 40%. Then shortly after, a group of publishers shared the same fears, with one expecting up to a 50% decline in ad revenue on iOS.
A new report from The Information today says that Apple is now planning to hold off on introducing the default feature that would ask users if whether they’re okay being tracked across apps and websites:
Apple has told some developers that it plans to delay the enforcement of a controversial change to its next mobile operating system that would upend how ads are targeted on iPhones and iPads, according to people familiar with the matter.
While the tension between Apple and developers/advertisers has grown to a boiling point in the last few weeks, concerns were raised almost immediately after Apple announced the new ad tracking privacy feature at WWDC in June.
The Information’s sources believe Apple’s delay of the feature comes after hearing feedback from a number of third-parties, including some big game developers like Activision Blizzard.
There are signs that Apple has heard concerns from developers and advertisers. Since announcing the IDFA change in June, Apple’s App Store team has asked a handful of gaming firms, including Activision Blizzard, Tencent-owned Supercell, and N3twork, to share how the change will impact their businesses, according to people familiar with the talks.