ABC printed some outtakes from a movie Apple supplied it displaying Steve Jobs in the run-up to the iPhone launch and at other occasions after in his tenure at Apple that depict his lighter, more humanistic aspect. Apple has formerly worked with ABC, supplying Tim Cook air-time to discuss both Apple and Steve Jobs annually past.
The shift by Apple is probably in reaction to to to 2 unfavorable films that show the Apple cofounder within an arguably unfavorable mild; these are hitting theatres this month. The launch of the clips follow through to Apple executives posting favorable essays about Occupations in current times on Apple’s web site for workers.
Steve Jobs’s own spouse, Laurene Powell-Jobs, even apparently attempted to quit the Sorkin picture from launching, but she never openly supported these efforts. Former Apple co-workers like Andy Hertzfeld have mentioned the motion picture “deviates from world everywhere,” while the film’s producers anxiety they “produced an excellent film.”
The Steve Jobs film, based on Walter Isaacson’s approved biography, goes on restricted launch in theatres on Oct 9th and general launch on October 23rd.