Apple has released its annual holiday ad, and — unlike previous years — Apple has chosen to go with a fully animated video this time around. Rightfully titled “Share Your Gifts”, this year’s holiday ad focuses on everyone’s individual talents with almost no Apple product placement (save for an animated, stickered MacBook seen in the opening).
Whether it be digitally with music or video creation, or simply cooking, the focus is on creation and expressing your creative talents.
In the end, everyone comes together and shares the letters they’ve been writing.
Apple this year decided to do an animated ad for the holidays and takes strong cues from Pixar’s animation style. The song featured is “come out and play” by Billie Eilish.
Apple has also shared several other videos, with a look at how creators use Apple products to do their work. Those, including the full ad can be found below.