Apple today shared its first ad for the brand new (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus on its YouTube channel.
The 30-second video, set to the song “That’s It (I’m Crazy)” by Sofi Tukker, provides a close up look at the glossy red finish and front black bezels, which was a highly requested design after Apple used white front bezels last year. The ad first appeared on Apple’s homepage on Monday, but the YouTube format is more easily sharable.
The new (RED) models became available to order earlier today, with the first deliveries and in-store availability at Apple Stores and select resellers slated to begin Friday, April 13 in the United States and several other countries.
Namely, other launch countries include Australia, Canada, China, France, Germany, Japan, Hong Kong, New Zealand, Singapore, and the United Kingdom.
Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.
The new color is part of Apple’s 11-year partnership with (RED), founded in 2006 by U2 frontman Bono and activist Bobby Shriver. The brand and its licensed red-colored products helps to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries.
For each (RED) product sold, Apple makes a contribution to The Global Fund, raising over $160 million to date.