Accountants at companies like Apple always enjoy the festive shopping season as consumers part with cash on a daily basis to purchase gifts for themselves and others. However, if reports are to be believed, then it looks as though Apple’s accountancy team is going to be extremely pleased with the company’s performance during this past Black Friday weekend.
Analysts at Rosenblatt are suggesting that consumers got their hands on approximately 6 million iPhone X units over the last few days, netting Apple a minimum of $5.9 billion in revenue.
The estimated 6 million iPhone X units sold account for 40-percent of the total number of iPhone units sold, with the same analysts estimating that Apple watched a total of 15 million iPhones ship during the same period. Out of those iPhone X units sold, it’s being suggested that the high-end 256GB model was twice as popular as the entry-level 64GB version. Apple makes a higher percentage profit on each 256GB model sold when compared to the 64GB version, meaning that the company will undeniably be happy that consumers are choosing to pay an extra $150 for the additional storage space.
Rosenblatt also predicts that Apple will ship a total of 30 million iPhone X units during the festive shopping quarter, which – if Apple’s estimates of shipping 80 million devices during the quarter are accurate – means that iPhone X will account for 37.5-percent of all iPhone sales.
Where iPhone X is concerned, it seems that things are on the up and up for Apple and consumers. The most recent estimations suggest that Apple is currently rolling 3 million units a week off the production line, with plans to increase that to 4 million during the month of December.
That manufacturing increase has immediately been felt around the world with shipping estimates decreasing globally and more and more devices shipping and landing on the doormats of those who have been waiting patiently for the hardware for the last three weeks. Numerous retail Apple Stores in large populated areas in Canada and the United States are also showing immediate stock of the device for order and collection.
It seems that the future of iPhone X is strong with analysts at Rosenblatt and Ming-Chi Kuo of KGI Securities remaining upbeat about ongoing consumer demand for the device.
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