Apple is in the process of transitioning App Store pricing from the U.S. dollar and euro to local currencies in nine countries. The announcement was made last week on Apple’s iTunes Connect resource page, and the first reports are coming through that the price changes are equating to small savings in some countries, owing to favorable exchange rates.
App Store pricing in Romania is now showing in the country’s Leu currency, which has made books, apps, and songs a little cheaper, according to iTutorial.ro. For example, an individual music track that cost 15,42 lei before the change, now costs 14,99. Small savings also extend to Apple Music and iCloud subscriptions.
Similar subscription savings have been reported by ThinkApple in Poland, where many prices have been converted at a rate of 1 euro to around 4 zloty, which is currently lower than that offered by banks. Savings in the region aren’t as forthcoming in the App Store, however, with some prices actually a little higher.
As well as Poland and Romania, Apple is switching store currencies in Bulgaria (Lev), Czech Republic (Koruna), and Hungary (Forint). In addition, Chile, Colombia, Croatia, and Peru are changing to local currency from the U.S. dollar. Developer proceeds will also be paid out in local currencies as and when the transitions complete.
Discuss this article in our forums