Apple doesn’t seem like its slowing it’s original content efforts anytime soon. The company has been aggressively gaining rights to more original content over the past several months and today is no exception.
The New York Times reports that Apple has just landed rights to Losing Earth: The Decade We Almost Stopped Climate Change, a novel written by Nathaniel Rich. The report also includes a rather buried mention of when we should expect the new video service to finally go live…
Anonymous Content will be producing the show, along with Anonymous CEO Steven Golin, and Rich himself. Rich will also be working on a related book called Losing Earth, which will be published next year.
More notably, Apple apparently told the New York Times that it will begin offering its streaming TV services in 2019, something we don’t believe they’ve disclosed before:
Apple has said it will start streaming its television offerings next year, when it will begin competing against Netflix, Amazon and Hulu in earnest.
We’ve reached out to Apple to clarify this detail and will update if we hear back.
In the company’s latest earnings call, Apple CEO Tim Cook referenced the service and Apple’s Sony Television hires but didn’t offer a timeline:
“As you know, we hired two highly respected television executives last year and they have been here now for several months and have been working on a project that we’re not really ready to share all the details of it yet but I couldn’t be more excited about what’s going on there.”
The company has also acknowledged a “lineup of original content from Apple” as part of its partnership with Oprah, but the timeline for release has been a mystery — even if we all guessed 2019.