Apple TV outsold by Amazon’s Fire TELEVISION in 2014, now the fourth most popular streaming device

According to current information released by Parks Associates, Apple TELEVISION currently is the 4th most popular streaming media device based on 2014 sales, down from 3rd place in 2013. Roku, according to the data, is the most popular streaming media device manufacturer with 34 percent of the market, while Google’s Chromecast represented 23 percent of sales.

Parks-Associates--2014-US-Streaming-Media-Device-Sales-by-Brand-V2Apple TELEVISION’s fall from 3rd to fourth in 2014 is mostly due to the introduction of Amazon’s Fire TV and Fire TELEVISION Stick, which now hold the third place spot. Although, rumors of a revitalized Apple TV most likely dampened sales rather too. Overall, Amazon, Apple, Roku, and Google together made up 86 percent of all streaming media device sales. In regards to use, however, 20 percent of U.S. homes are said to possess and routinely use a streaming media device.

Roku’s offerings, naturally, are the most utilized with 37 percent of homes frequently using a Roku box. Google’s Chromecast is used routinely by 19 percent of homes, while 17 percent regularly utilize an Apple TELEVISION. Amazon’s Fire TELEVISION and Fire TELEVISION Stick are made use of by 14 percent of homes.

Apple is expected introduce a brand-new Apple TV during an occasion on September 9th. The freshened device is anticipated to showcase redesigned software and hardware, a brand-new remote, assistance for an App Store, Siri integration, and more.

The launch of a new Apple TV will likely assist press the device back towards the top of the streaming device market, despite the fact that it still won’t be as budget friendly as a Chromecast or lower-end Roku models.

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