Apple unveils holiday gift guide featuring iPhone 12 and more, opens holiday return window

Apple has launched its 2020 holiday gift just after its November Apple Silicon Mac event today. The launch comes a bit earlier than in past years and features Apple’s latest releases like the iPhone 12 lineup, Apple Watch Series 6 and SE, AirPods, the new Apple Silicon MacBooks, accessories, and more. Apple has also shared this season’s extended holiday return period.

Last year we saw Apple unwrap its holiday gift guide on November 20. This year, 2020 holiday roundup has arrived 10 days sooner just after Apple launched the all-new MacBook Air, MacBook Pro, and Mac mini.

Apple’s tagline this year is “Give something wonderful” and the landing page features a red banner at the top encouraging customers to “Shop early to get all your gifts in time for the holidays.” The last bit likely referring to delayed shipping times amid the pandemic (especially the closer we get to December).

As is par for the course with Apple, there aren’t any discounts or deals here, but the holiday gift guide is more of “here are our latest products” type of deal. Along with highlighting all of its hero products, Apple also draws attention to accessories and personal touches like free custom engraving for AirPods and Apple Pencil.

For all the best Black Friday and holiday deals, be sure to keep an eye on our sister-site, 9to5Toys.

As has become tradition, Apple has included fun holiday graphics: