Apple updates Apple TV ‘Events’ streaming app ahead of iPhone 8 unveiling next week

Apple this evening has updated its Apple Events app for Apple TV ahead of next week’s iPhone 8 showcase. The update brings the app in line with the color scheme used on Apple’s invites for the iPhone event. Apple is also promoting its September Special Event on its website with a landing page…

The Apple TV app now showcases the upcoming September event and is based around the multi-color scheme of the invites Apple sent out last week, further building hype.

“Watch the first-ever special event at the Steve Jobs Theater in Cupertino, California”

Apple has also added its usual calendar reminder to Adding the event to your calendar adds “Apple Special Event” with a 15 minute alert. The event entry includes this teaser: “Join us for September 2017 keynote presentation and watch every moment live.”

Apple’s iPhone 8 event kicks off at 10AM PT/11AM ET on Tuesday, September 12th. The event will see the announcement of the trio of new iPhones expected this year, as well as updated Apple Watch and Apple TV models. Also notably, the event will be held at Steve Jobs Theater, the first event to be held on Apple’s new Apple Park campus.

Read more about everything we’re expecting at the links below:

  • Apple officially announces iPhone 8 event for Sept. 12 at Steve Jobs Theater
  • Apple officially announces iPhone 8 event for Sept. 12 at Steve Jobs Theater
  • Purported OLED iPhone 8 SIM trays surface, once again showing new gold color
  • iPhone 8/Edition may include option to invoke Siri with sleep/wake button [U]
  • iPhone 8/Edition Diary: It hasn’t even been announced yet, but I already know I’ll be buying one
  • Major Apple casemakers updating internal SKUs to ‘iPhone 8’, ‘iPhone 8 Plus’ and ‘iPhone Edition’
  • Apple officially announces iPhone 8 event for Sept. 12 at Steve Jobs Theater
  • Comment: An Apple Watch with LTE has the potential to be a true iPhone replacement
  • CNBC corroborates LTE cellular Apple Watch reports, will launch alongside iPhone 8 at September event
  • 4K Apple TV with Dolby Vision/HDR10 seemingly confirmed by HomePod code
  • Upcoming Apple TV will likely offer HDR as well as 4K resolution – here’s why that could be big
  • Rumor: iPhone 7s may be thicker due to glass back replacing aluminum
  • ‘iPhone 7s’ dummy model depicts glass back design as rumored for Apple’s new 4.7-inch and 5.5-inch phones

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