Apple will halve its cut of InApp Purchases for publishers that also participate in Apple News

Apple today announced a new initiative that will see makers of newspaper and magazine apps keep more of their subscription revenue, when participating in the program.

The Apple News Partner Program means that if a publisher has a significant presence inside of the Apple News app, including adopting of Apple’s custom Apple News Format for generating articles, that publisher will get a discount on the commission on subscriptions taken out inside their native iPhone and iPad app.

This program represents a halving of the standard 30% commission for In-App Purchases, and means that participating news apps will collect 85% of the revenue from in-app subscriptions from day one.

Apple already offers all developers the chance to collect 85% commission on subscriptions, for subscriptions that last more than one year. The commission is also set at 85% for apps that qualify for the Small Business Program, which take in less than one million dollars in annual revenue.

To qualify for the scheme, a publisher must maintain a ‘robust’ Apple News presence in Australia, Canada, the United States and the UK. This includes adoption of the proprietary Apple News Format, which allows for richer formatting of content. For clarity, this is wholly unrelated to Apple News+, which bundles 300 magazines and newspapers for a $9.99/month subscription fee.

The publisher’s corresponding app in the App Store must be primarily for the purposes of delivering ‘professional’ news content and must allow purchases via the App Store’s auto-renewing subscription system.

At a high level, the News Partner Program is similar to the terms for the Video Partner Program, which was established last year. However, in the latter case, premium video apps are allowed to use their own existing payment methods on file. For news, it seems Apple is still requiring use of In-App Purchase unilaterally.

However, any publisher in Apple News is allowed to sell their own advertising and they keep 100% of the proceeds.

Interested developers can register to join the program here.

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