Apple’s higher education website is currently down, with a ‘back soon’ message. The message says ‘We’ll be back. We’re busy updating the Apple Store for you. Please check back soon.’ …
This could be in readiness for a Back to School deal.
Last year’s deal launched on the same day last year. It offered a free pair of Beats Solo3, Powerbeats3 or BeatsX headphones with a Mac or iPad Pro purchase.
The Back to School deal is offered to students enrolled in college, as well as parents, teachers and faculty. Apple requires verification of eligibility at the checkout stage.
With a new generation of AirPods on the way, one possibility is that Apple could offer a free pair of the current-generation wireless in-ear headphones. This would have a high perceived value, and help clear inventory in preparation for the new model – but this of course depends on when the new AirPods will be ready.