Apple’s Smartphone Market Share Rises Dramatically in Asia After iPhone 6 and 6 Plus Launch

Apple’s share of the mobile phone market in Asia has actually risen considerably because the launch of the iPhone 6 and iPhone 6 Plus in September, baseding on marketing research firm Counterpoint (by means of The Commercial Journal). The largest market share gains for the iPhone came in Japan, China, and South Korea, with the iPhone seeing a 33 % market share during November in the latter nation. This only trailed rival and South Oriental company Samsung, which had a 46 % market share after holding a 60 % market share.


“No foreign brand has gone past the 20 % market share mark in the past of Korea’s mobile phone sector,” said Tom Kang, research director for cell phones at Counterpoint. “It has actually consistently been controlled by the worldwide mobile phone leader, Samsung. However iPhone 6 and 6 Plus have made a difference here, nicking the competition’s phablet sales.”

Apple’s market share in Japan expanded to 51 % in Nov, holding a commanding lead over 2nd area Sony which holds 17 % market share. In China, Apple held a 12 % market share in the smartphone market, which is 3rd location behind Lenovo’s 13 % market share and startup supplier Xiaomi, which influenced a 18 % market share.

In Nov, information from AppLovin revealed that the iPhone 6 Plus was preferred with Oriental consumers, as Japan, Vietnam, China, and the Philippines showed an adoption price of over 35 % for the bigger device. In general, sturdy sales for the iPhone 6 and iPhone 6 Plus caused smartphone market share growth for Apple across the world, with experts connecting the growth to the redesigned physical bodies and bigger screens of both devices.

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