BBC Radio DJ Charlie Sloth has announced this week that he is leaving the company, and according to various sources speaking to Music Business Worldwide, Sloth is headed to Apple Music. On the BBC, Sloth’s last appearance on “The Rap Show” will be on November 3.
On an Instagram post announcing his departure, Sloth said that he “seeks a new challenge,” and he will be announcing what comes next soon.
After almost 10 years of dedicating my life to BBC radio 1xtra & Radio 1 and achieving everything I set out to I’ve decided the time has come to leave the BBC and seek a new challenge.
At Apple Music, the DJ is expected to host a new worldwide show on Beats 1, while also contributing to the creation of exclusive playlists, similar to existing Beats 1 hosts. Sloth’s “Fire in the Booth” franchise is coming with him to Apple Music, since he owns the brand and licenses it to the BBC.
Fire in the Booth on BBC Radio 1Xtra features music and interviews with numerous artists, including the Wu Tang Clan, Logic, and Drake. Sloth is known for promoting the hip-hop and rap genres, so his Beats 1 radio show is expected to continue to focus on this area of music.
Sloth’s departure from the BBC to Apple Music would also be similar to Apple’s hiring of Zane Lowe in 2015, who left a job at the BBC to help steer the launch of Beats 1 radio on Apple Music. If Sloth does come on to Apple Music, the number of former BBC employees who now work for Apple Music would reach at least four known names (Sloth, Lowe, former head of music at BBC Radio 1 George Ergatoudis, and BBC 1Xtra Editor Ryan Newman) and multiple producers behind the scenes.