BlackBerry Thinking about Launching Android Smartphone

BlackBerry Q5BlackBerry is considering releasing an Android-based smartphone for the very first time in an effort to regain market share and promote its cross-platform BES12 device management system, according to Reuters. The report declares the embattled Waterloo, Ontario-based smartphone maker will likely launch an Android-based slider device with both a touchscreen and physical keyboard in the fall.

“BlackBerry President John Chen is banking on the company’s brand-new device management system, BES12, that enables business and government customers to not just handle BlackBerry devices on their internal networks, but likewise devices powered by Android, Apple’s iOS platform and Microsoft Corp’s Windows operating system.”

BlackBerry, once a pioneer and market leader in the smartphone market, has struggled to take on the iPhone and numerous popular Android-based smartphones over the past eight years, and now has less than 1 percent market share amongst mobile os. Relatively, iOS and Android alonged for 96.3 % market share in the 4th quarter of 2014, while Windows Phone powered 3 percent of devices.

BlackBerry intends to fill a niche in the smartphone market by launching a device with both a huge touchscreen and physical keyboard, aimed at customers that still choose making use of the famous BlackBerry keyboard however want access to the extensive Android app environment. Nevertheless, the company makes sure that the relocate to Android does not necessarily indicate the end of the road for BlackBerry 10 devices.

“We do not discuss rumors and speculation, but we stay committed to the BlackBerry 10 os, which supplies security and productivity benefits that are unparalleled,” a BlackBerry representative told Reuters. BlackBerry 10 software was released in January 2013 and powers devices such as the BlackBerry Z10, BlackBerry Q10, BlackBerry Passport, BlackBerry Z30 and BlackBerry Q5.

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