Disney today announced a major expansion of its “Dream Big Princess” photography campaign that first launched in 2017, which will see 21 talented young women provided with the tools to create inspiring digital short stories.
Disney has selected aspiring filmmakers from around the world, who will be tasked with “telling the stories of inspiring female role models.” Each filmmaker will be paired with an inspirational interview subject, such as director and screenwriter Jennifer Lee, who also serves as the chief creative officer of Walt Disney Animation Studios.
The 21 participants in the program will shoot their videos using an iPhone X, with content to be edited in Final Cut Pro X running on a MacBook Pro.
Disney has also partnered up with Apple for an Apple-led workshop that will offer the participants hands-on training from Apple technical experts along with mentoring sessions from production company Summerjax, and Apple will also provide ongoing mentorship ahead of when the videos debut in October.
The short films will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation for Girl Up, a global leadership development initiative led by the UN Foundation.