Evernote Slashes Premium Subscription Rate Amid Reports of Company ‘Death Spiral’

Productivity app Evernote has slashed its premium subscription rates amid reports of a flurry of key staff departures at the startup.

An annual membership for the productivity suite now costs $42, down from $70, provided customers pay the fee in one lump sum. Monthly premium subscriptions remain at $7.99 per month (almost $100 over a year), so the deal is worth looking at if you’re a long-time fan of the app.

According to TechCrunch, the productivity app has lost several of its most senior executives in the last month, including CTO Anirban Kundu, CFO Vincent Toolan, CPO Erik Wrobel, and head of HR Michelle Wagner.

Evernote has not commented on the departures, but one source claiming knowledge of the matter told TechCrunch that “Evernote is in a death spiral… Paid user growth and active users have been flat for the last six years and their enterprise product offering has not caught on.”

Evernote used to be ranked as one of the most popular productivity apps in the App Store, but its popularity has gradually waned with the emergence of rival (and free) alternatives such as Apple Notes, Google Keep and Microsoft OneNote.


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