Facebook, as part of its growing efforts of transparency, is rolling out a new verification process to confirm that those who run Pages are who they say they are. Facebook announced the new process on its Facebook Business blog…
The process is rolling out first to Pages with large followings in the United States. Managers of such pages will have to confirm their primary country location and add two-factor authentication to their account.
Facebook says the goal of these added security steps is to make it harder for people “using a fake or compromised account” to administer a page:
Now, people who manage these Pages will be asked to complete an authorization process in order to continue to post, making it harder for people to administer a Page using a fake or compromised account.
Authorization asks people who manage these Pages to secure their account with two-factor authentication and confirm their primary country location.
Not all Page managers will be required to go through these authentication steps at first. If you are required to, however, Facebook will put a notice at the top of your News feed to start the process – which should take “a few minutes” to complete.
Facebook says that managers who don’t complete the required verification will be unable to post to their Page.
If a Page manager requires authorization, they’ll receive a notice at the top of their News Feed to begin the process. This should only take a few minutes to complete. People won’t be able to post on their Page if they don’t complete the process. Enforcement will follow shortly this month.
In addition to the new security layers for Page managers, the end-user will see additional information about who runs large pages, making it clearer as to from where the content is coming;
- Going forward, we’ll show when a Page has merged with another Page under Page History.
- We’re also adding a section called People Who Manage This Page, which will surface the primary country locations Pages are managed from, initially appearing on Pages with a large US audience.
Facebook says similar features are rolling out to Instagram in the coming weeks, as well. More details can be found in Facebook’s blog post right here.