Facebook has announced it is shutting down three apps that the company either launched itself or acquired from other companies over the last four years.
“Moves”, “tbh”, and the Android-only “Hello” all face the chop as part of the company’s latest app cull. Facebook says the apps are being shuttered because of low usage.
Fitness tracking app Moves was bought in 2014 from Helsinki-based company ProtoGeo Oy for an undisclosed amount. The app records daily activity, including walking, cycling, and running. Moves will shut down on July 31.
British-based Midnight Labs sold its anonymous teen social media app tbh to the social network in 2017 for an undisclosed sum, although TechCrunch reported that the price paid was likely less than $100 million.
Facebook says all user data associated with the apps will be deleted within 90 days following shutdown.
We regularly review our apps to assess which ones people value most. Sometimes this means closing an app and its accompanying APIs. We know some people are still using these apps and will be disappointed — and we’d like to take this opportunity to thank them for their support. But we need to prioritize our work so we don’t spread ourselves too thin. And it’s only by trial and error that we’ll create great social experiences for people.
Facebook’s last app cull came in August 2017, when it removed two standalone apps from the iOS App Store: the high school chat app “Lifestage” and community-focused gathering place “Groups”.