Facebook has teamed up with auto car dealers to introduce a new Marketplace section for vehicles on its flagship social media app (via TechCrunch).
The new section features search filters to find a vehicle of a specific type, maker, transmission, color, and more, offered by members of the public as well as car dealerships including Edmunds, Auction123, Cars.com, CDK Global, and SocialDealer.
The automobile Marketplace includes a price checking function that uses the industry standard Kelly’s Blue Book, and integrates with Messenger bots to allow users to communicate with dealers in real-time.
Today’s announcement comes following an apparent upsurge in car listings, with the social media platform already featuring a dedicated vehicles category that lets users search by make, year, milage, and price.
Facebook doesn’t receive a fee for any Marketplace transactions, but it has recently started testing ads within Marketplace to promote certain products. The company said the new car inventory will populate and new features will start rolling out over the next few weeks.