Facebook is continuing its seemingly relentless trend of copying Snapchat with the testing of a new feature that plays on the latter’s streak feature, which encourages users to “keep your streak going” when messaging friends.
Facebook Messenger streaks include an emoji status to indicate friends that a user is currently in a streak with – who they’ve messaged for at least two days in a row – and encourages them to keep chatting to keep the streak alive.
Messenger is testing out streak counts… Streak counts really bug me. pic.twitter.com/leDRemkSR3
— case (@CaseSandberg) November 22, 2017
A spokesperson for Facebook Messenger who spoke to Mashable confirmed its testing of the feature, saying it was a way “to see at a glance fun facts about the people you message with”.
“For example, a lightning bolt may appear next to the name of a person you’ve messaged with for at least three days in a row, and a counter will indicate how many consecutive days you’ve been chatting. We’re interested to see if people enjoy this insight, but we don’t have any additional information to share at this time.”
Streaks have been a popular feature with younger Snapchat users for some time, with many seeing them as a fun, addictive challenge to see how long they can make a streak last for. Whether or not the trend catches on with the wider age demographic of Messenger users is a different proposition, and will undoubtedly dictate the chances of a wider rollout.
In its last straight-up feature clone, Facebook created a facsimile of Snapchat’s day-long, vanishing post idea in Facebook Messenger, WhatsApp, and Instagram, which gained 100 million users following the Snapchat-like update last year.