Gallery: Natick Mall Apple Store reopens with updated design

Apple’s first retail expansion of 2019 is complete. Customers and team members in Natick, Massachusetts celebrated the grand reopening of Natick Mall’s Apple Store today after just under nine months of renovation work. The redesigned store offers more than twice the space of the previous storefront. 9to5Mac reader Dakota Allen visited the new space and shared photos of the redesign.

12″ MacBook

A brand new Forum, Video Wall, and signature pivoting glass doors welcome shoppers to the new Apple Natick Collection. Natick’s store is the 7th out of 11 stores in Massachusetts to be updated with Apple’s contemporary design language. Like all recent designs, the space is significantly wider than it is deep, opening the storefront to its surrounding environment.

In order increase customer capacity, Apple absorbed a former J.Crew store next door. The expanded store is now nestled directly between Uniqlo and Microsoft on the first floor. Oddly, Apple is still using the name “Natick Collection” to describe the store, despite the mall’s name reverting to “Natick Mall” in 2011.

Apple Natick Collection