Gallery: Redesigned Apple Passeig de Gràcia opens in Barcelona

Sometimes, a change in scenery is all it takes to gain a new perspective. Apple fans in Barcelona today are learning this firsthand as Apple celebrates the grand reopening of its Passeig de Gràcia store following four months of renovation. Changes large and small add up to a new focus on creativity that Apple is sharing with the community.



12″ MacBook



On the edge of Plaça Catalunya, Apple’s historic storefront temporarily went dark in February. Apple has called the former bank building home since July 2012, but it was time for a change to keep the store a star location.

If you’ve visited Apple Passeig de Gràcia before, you won’t notice any modifications outside. The historic facade remains intact. Inside, too, many of the architectural details remain the same as they’ve always been. Stone native to Spain still covers the walls, and the signature glass staircase still climbs to the second floor.

Like all remodeled stores, the focal point of the redesign is the Forum and video wall. Similar to a layout used in Kyoto, Japan, Apple has placed a freestanding 8K display in front of the staircase, bordering the two-story atrium at the center of the store. Four trees and one extended leather bench fill in the Forum.

Apple Passeig de Gràcia