Handing out free mobile apps is the type of promo that every user can sink their teeth into. Everybody enjoys getting something for free in this world, and the similarity Amazon and Apple seem to have that topic covered with their respective free apps promotions that happen on an everyday/ weekly basis. Both companies have their own reason for serving up that kind of offer to their clients, and now, thanks to a finding on the Play Store, it looks like Google might be doing the same by offering a free app promotion on a weekly basis.
Unlike Apple and Amazon, Google does not seem making a tune and dance of the promotion. Any regular visitor to the iOS App Store will understand that Apple makes a pretty huge offer of promoting its free “App of the Week” initiative. The picked app gets a banner that appears in a prime area within the App Store, which in turn will unquestionably yield greater downloads for the developer of the title. Amazon takes a comparable technique to the free providing in an attempt to convince users to ditch the main Play Store and get their downloads from Amazon’s own infrastructure.
Google on the other hand is rather mum on its offer. Opening the Play Store will show a banner at the bottom of the interface advertising “New Family Enjoyable,” which has a call to action, taking users directly to the Family area of the store. That section of the Play Store includes a new addition, promoting a free app of the week from PBS Kids. Strangely enough, the advertising banner doesn’t in fact provide any details about the app that is being dished out gratis however tapping on it swiftly yields the required results.
In this circumstances, the free app of the week is “Daniel Tiger Grr-ific Feelings” by PBS Kids which has been decreased from $ 2.99 down to free-of-charge. Google appear to be making it exceptionally tough to really get any details about the app as it takes at least three taps to get the detailed page.
Google’s long-standing policy of not having the ability to decrease the pricing of an app for a designated amount of time appears to still be in location, so it’ll be intriguing to see if this is a brand-new approach of promoting apps.