Google has launched a new advertising campaign and teaser website for its upcoming “Pixel 2” smartphone. The site teases visitors with an October 4 event date, aimed at anyone who might be “thinking about changing phones” (via TechCrunch). The page presents no other information, and asks for the user’s email address to stay up-to-date with alerts regarding breaking news ahead of the October 4 event.
Since the original Pixel smartphone debuted in October of last year (it was actually announced on the exact same date in 2016), a similar date was expected for the new version of Google’s smartphone. Rumors about the Pixel 2 have been spreading over the summer in the lead-up to its launch, with current predictions aimed at a smartphone with a Snapdragon 835 or 836 chipset, 4GB of RAM, “squeezable” sides to perform different functions, and IP68 water and dust resistance.
The Google Pixel 2 will also come in standard and “XL” versions, similar to the first generation (launched in 5-inch and 5.5-inch sizes). The XL is rumored to have premium features, however, including a larger 6-inch display with “very narrow” bezels, which the smaller device will lack and reportedly appear similar to the 2016 design. There’s a chance other Google devices, like a new Chromebook and “Google Home mini,” will appear at the same event.
Google’s tease comes two days after Apple revealed the iPhone 8, iPhone 8 Plus, and iPhone X, which have enticed many users who are ready to upgrade their smartphones — the customers that Google is likely aiming at with its new Pixel 2 campaign. If the rumored specs become true, compared to the iPhone X the Pixel 2 will have slightly better RAM (4GB vs 3GB), water resistance (IP68 vs IP67), and screen size (6-inch vs 5.8-inch).