Apple’s iPhone X went up for pre-order early on Friday and it did not take long for shipping estimates to begin to slip before the November 3rd launch date.
As was expected to be the case, only those who were particularly speedy at placing their pre-order were able to secure a handset for delivery on launch day, with expected arrival times now out into the 5-6 week timeframe depending on which model you order and where you live in the world.
While we knew that pre-order stock would be limited, the speed at which that stock was exhausted still took many by surprise. Loup Ventures founder and Apple analyst Gene Munster has provided a little bit of context as to how quickly the various models of iPhone X were sold out this Friday, using lead times or Apple’s estimated shipping date as a source of data throughout the Friday frenzy.
According to the data that was gathered, all of Apple’s iPhone X stock, except for those dedicated to the Sprint network, were showing as having a delivery window of two-to-three weeks as of 03:17 Eastern Time. That’s just 17 minutes after the pre-orders opened, and as for those shipping on launch day, well they started slipping around 03:04, meaning if you were not able to checkout within first four minutes, then you were highly unlikely to have been able to secure an iPhone X for launch day delivery.
We checked iPhone X lead times 8 times since pre-orders began at 3am, outlined in the table below. The site actually went live at 3:04am, and by 3:17am, lead times had increased to 2-3 weeks, 3:38am 4-5 weeks, 5:19am 5-6 weeks, and has remained consistent since then.
According to Munster, he uses these numbers because he feels that it offers a solid insight into how high the demand for the new iPhone is.
Apple has previously said that demand for the iPhone X is “off the charts” but no longer releases pre-order numbers for the product line, leaving analysts like Munster to come up with their own figures.
(Source: Loup Ventures)
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