Due to the fact that Apple will not report main Apple Watch sales numbers, we have to count on expert approximates to obtain an understanding of how well the Watch is faring with customers. New numbers out of IDC push sales estimates up rather, recommending sales of 3.6 million systems from April to June. In general, expert consensus for Apple Watch sales is around 3 million systems.
According to IDC, 3.6 million systems shipped comprises 20 % of the overall wearable market for the same period. Apple currently sits just behind Fitbit in sales volume, which shipped 4.4 million wearable devices. Due to the drastic distinction in average selling price in between models of Apple Watch and other wearables nevertheless, Apple is highly likely to be far ahead in regards to earnings.
“Anytime Apple gets in a brand-new market, not just does it draw attention to itself, but to the marketplace as a whole,” kept in mind Ramon Llamas, Research Manager for IDC’s Wearables group. “Its participation advantages numerous players and platforms within the wearables ecosystem, and ultimately drives total volumes higher. Apple likewise forces other vendors– specifically those that have belonged to this market for several quarters– to re-evaluate their products and experiences. Fairly or not, Apple will become the stick against which other wearables are measured, and competing suppliers require to remain present or ahead of Apple. Now that Apple is officially a part of the wearables market, everyone will be seeing to see exactly what other wearable devices it chooses to launch, such as wise glasses or hearables.”
Whilst we doubt Apple will launch a ‘‘ hearable’ anytime quickly, IDC does say that Apple Watch sales comprised about 2/3rds of the wise wearable market; i.e. wearables that can run third-party apps and do more than standard fitness bands.
With the preliminary supply restrictions dealt with, Apple Watch is broadening to more retail outlets such as Best Buy. Early reception appears to be excellent, with Best Buy representative saying Apple Watch sales were ‘‘ so strong’. Apple Watch is also anticipated to be a huge hit in the approaching holiday. On the other hand, Apple retail officer Angela Ahrendts just recently stated Apple Watch is the very best back to school gift ever for unfaithful on tests.