In-app purchases are more successful now than ever, new data shows

A new report from Sensor Tower this week shows that in-app purchases continue to be popular among smartphone users and developers. The analytics firm says that iPhone users spent 23 percent more on in-app purchases in 2017 than they did in the prior year…

Intelligence data from Sensor Tower reveals that the “average amount spent per active iPhone” hit a new high of $58 last year, compared to $47 in 2016. Of that $58, games contributed to about $36, followed by entertainment, music, social networking, and lifestyle applications.

These numbers includes purchases that are made through Apple’s first-party in-app purchase system, such as recurring subscriptions in apps like Netflix. It doesn’t include purchases made in apps like Uber and Amazon, which Apple doesn’t take a revenue cut of.