Following Apple’s earnings contact Tuesday in which Tim Cook explained the business “viewed more brand-new customers to iPhone compared to we’ve ever viewed just before,” study company Consumer Intelligence Research Allies (CIRP) today launched (using Fortune) a report diving right into the specifics of the Android-to-Apple switching data exposed by Apple.
Expectedly, the report – which surveyed 500 Apple device customers inside the U.S. just – notes most Apple iPhone users went back to the company with the newest version of the iPhone in 2012. However the quote of Android switchers shifting platforms to the iPhone 6 or 6 Plus wasn’t much changed.
CIRP notes that the quote of Android switchers has “diverse seasonally, yet remained relatively consistent,” and this quarter’s U.S. numbers have the firm hypothesizing the greatest rate of Android-to-Apple changing happened outside of the U.S.
“Apple CEO Tim Chef suggested the iPhone 6 and 6 Plus ‘experienced the highest Android switcher rate in any one of the last 3 launches.’ The US switch quote for the iPhone 6 and 6 Plus launch did increase about the iPhone 5S/5C launch a year ago, and had to do with the exact same as the iPhone 5 launch in 2012. Recently, Apple emphasized the international stamina of the iPhone 6 and 6 Plus launch, so it appears that Apple took pleasure in a considerably greater quote of Android changing outside the US than in the more fully grown United States market,” claimed Mike Levin, Partner and Co-Founder of CIRP.”
Provided Apple’s sturdy position in the mobile phone market in the U.S., where there is a sturdy base of iPhone-to-iPhone upgrades and less from Android-to-iPhone, CIRP’s report probably isn’t too far off from reality. Apple’s smaller visibility in arising markets like China, where it has been viewing extremely strong development thanks to a couple of noteworthy collaborations and store openings in the country has most likely fueled some overseas brand switching among formerly loyal Android users.