Instagram Expands Shopping in Stories, Adds Shopping to Explore

Instagram today announced two major updates to the shopping feature in the Instagram app that’s designed to allow users to make purchases directly from Instagram.

Shopping within Stories, a feature that began rolling out in June, is expanding to businesses across 46 countries. When watching Stories from brands, items that are featured can be tapped so you can learn more about them.


Instagram is also adding a new Shopping channel in the Explore section of the Instagram app that’s personalized to each individual user. The Shopping channel is located alongside other topic channels, and it will feature brands you follow and brands you might like.

The Shopping channel in Explore is rolling out to Instagram users starting today and will expand globally “over the coming weeks.”

Instagram can be downloaded from the App Store for free.


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