Instagram Stories Expand to the Web

Instagram Stories, the feature that allows users to upload ephemeral photos and videos to a special daily timeline, is expanding to the web on both desktop and mobile devices, the company announced today.

As with Instagram Stories in the mobile app, on the web, Stories will be featured at the top of the page. Clicking or tapping into a story will allow it to be viewed. For now, Instagram Stories is view only, but in the future, Instagram plans to allow Stories uploads from the web on mobile devices.


Instagram launched Stories just over a year ago in August of 2016 to compete with Snapchat, and the feature has been highly popular with Instagram users. As of April, Instagram Stories has more daily active users than Snapchat.

The feature allows users to post photos and videos that disappear after 24 hours. Like Snapchat, it includes filters, stickers, emoji, and other image enhancement tools. Today’s update also includes new weather-related filters that can be applied to photos.

According to Instagram, Stories on the web is rolling out starting today, but it will take a few weeks for the feature to show up to all users. Posting from the mobile web will be implemented in the coming months.

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