Apple continuouslied be the leader in mobile ad revenue by a substantial margin in 2014, based upon the most up to date understandings from Opera Mediaworks (via TechCrunch). Baseding on the report, iOS captured 51.67 % of ad earnings and 27.18 % of website traffic during the fourth quarter to liquidate the year as the leader in bucks gained. Meanwhile, Android trailed in second in earnings with a 41.20 % share regardless of producing an enduring high in advertisement perceptions and influencing 62.69 % of web traffic amongst mobile operating systems.
Android could have broadened and led in traffic, however iOS retained its solid lead for earnings generation and monetization. Apple’s solid grasp on revenue generation is driven to a big level by its favorable market position in western markets, such as the Usa, Germany and the Uk. In these markets, abundant media and video clip advertising and marketing are a lot more typical and the high quantity of mobile application use (vs. mobile surfing) drives a robust user acquisition market.The mobile advertising and marketing market, just like the general mobile phone industry, is greatly a two-horse race between iOS and Android. BlackBerry, Symbian and Windows each represented around 1 % or much less in web traffic and income throughout the 4th quarter, while all various other smaller sized mobile systems grouped together held a 5.55 % share of web traffic and 5.89 % share of revenue. Social networking, games, and songs, video clip and media lead the means in website traffic volume and income generation. [source]feedflare”>