iPhone 11 / 11 Pro Max New Colors Drive Stronger Demand Than Expected By Analysts

Apple made iPhone 11 and iPhone 11 Pro available for pre-order on Friday September 13th, and now analyst Ming-Chi Kuo believes that demand has been higher than previously anticipated.

It appears that he is basing that belief on the time time Apple currently requires to ship new iPhone orders via the online Apple Store.

Using that method he believes that new iPhone colors are proving popular, especially the new Midnight Green iPhone 11 Pro. Anecdotally, we saw a lot of Midnight Green iPhones being ordered last Friday, too.

Kuo also notes that the iPhone 11 Pro is popular in the United States, while the less costly iPhone 11 is the device buyers in China are opting for. The iPhone 11 is the new standard iPhone model and starts at just $699. It’s also the device that replaced the iPhone XR in Apple’s lineup.

Because of the perceived sales bump Kuo’s TF Securities has now revised its estimate for the number of iPhones that will be shipped before the end of 2019. Previously the firm thought that 65-70 million devices would be sold in 2019, but that number has now been increased to 70-75 million units.

Apple announced the iPhone 11 and iPhone 11 Pro upgrades on September 10th alongside Apple Watch Series 5 and the 7th generation iPad. All of those products are now available for pre-order and go on sale this coming Friday, September 20th. Some pre-orders are already shipping out to customers, too.

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