iPhone X Reportedly Unavailable to Walk-In Customers at Trio of Apple Stores in Seattle Area Today

While hundreds of customers are lined up at Apple’s retail stores across the United States today for a chance to get their hands on an iPhone X, that doesn’t appear to be the case in parts of the Seattle, Washington area.


MacRumors has received tips from multiple readers who claim Apple’s stores at the University Village, Bellevue Square, and Alderwood shopping centers, since opening today, have turned away walk-in customers wishing to purchase an iPhone X.

At least four Twitter users have described a similar experience, with store employees reportedly telling customers that iPhone X inventory is limited to those who pre-ordered the device on Apple’s online store and are picking it up.

Last week, Apple CEO Tim Cook said iPhone X would be available at Apple retail stores today starting at 8:00 a.m. local time, but he didn’t clarify if all locations would be receiving stock in time for launch day. The answer would appear to be no.

Even where the iPhone X is available, supplies are likely extremely limited and going fast on a first come, first served basis. At some locations, customers have been lined up since early this week for a chance to purchase the device.

Apple forecasted that its revenue in the current quarter will be between $84 billion and $87 billion. Even the low end of that range would smash Apple’s all-time record for revenue in any quarter, suggesting that iPhone X sales will be very strong.

Apple CEO Tim Cook was at Apple’s Palo Alto store in California on Friday morning to celebrate the iPhone X launch, as he usually does for every iPhone launch, according to a video shared by CNBC moments ago.

Apple did not immediately respond to our request for comment about iPhone X availability in the Seattle area. We’ll update this article if we hear back.

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