Kantar: iOS Ownership Increases in China as Android Develops in Europe and U.S.

Kantar Worldpanel has launched new smartphone OS market-share information for that next calendar quarter of 2015, supplying a local break down of Android, iOS, rim, Windows Telephone and additional cellular system ownership within the U.S., Europe, China, Asia and elsewhere throughout the three-month period ending March.

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Within The U.S. marketplace, Android led the 3rd quarter with 62.8PERCENT market share, when compared with 33.6% for iOS. The U.S. smartphone marketplace remains practically a two-horse-race between Google and Apple, with Android and iOS mixing for 96.4% market-share within the March fraction. Windows Telephone was a remote third-place with only 2.7% marketshare.

“With 33.6PERCENT of the U.S. smartphone marketplace, Apple’s share stayed down year-over-year, but up quarter-over-quarter, as iPhone 6s turned the 3rd best selling smartphone,” Milanesi included. “Samsung maintained its top placement within the U.S. smartphone marketplace and, for that very first time in 2015, the South-Korean manufacturer could display yr-on- growth.”

Android extended to truly have the greatest market-share among cellular systems global, encountering 1.6% yr-over-year development in Europeis large five areas — Uk, Indonesia, Portugal, Italy and Spain. IOS ownership increased in China and China by 7% and 3.5% respectively set alongside the year-before quarter.



Kantar Worldpanel information exhibits the iPhone 6s accounted for 24% of iPhones offered within the U.S. within the 3 months ending March, when compared with 33% for that iPhone 6 in 2014, and 22% for that iPhone 5s in 2013. Kantar claims “general quantities are to that which was offered in 2013 virtually identical 25 PERCENT from rsquo & 2014;s revenue.”

Kantar Worldpanel’s newest information can also be obtainable in graph structure for all those that can’t watch the stuck chart above.

Labels: iOS, rim, Android, Windows Telephone, Kantar Worldpanel

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